Hi, I am Nafi’ah Al-Khoir. My peers usually call me Afi or Nafi’ah. Born and raised in Jakarta, I grew up surrounded by books, strategy games, and cats. I’m the oldest of three human siblings, but technically the second-born, with a tabby cat as my older brother. (RIP Wowo, bless his soul).

I studied Computer Science at Universitas Indonesia and was introduced to the world of digital product design through a core class. I developed a strong interest in information architecture and user interface design, which became the focus of my final project for my bachelor’s degree. From there, I embarked on my professional journey as a product designer.

I blend design, product strategy, and technical expertise to craft intuitive experiences in fast-paced, collaborative environments.